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KuCoin Launches Stablecoin Gift Cards for Global USDT and USDC Distribution

By Arth Vani Desk · 2026-08-06

KuCoin has introduced a new stablecoin gift card feature allowing businesses to distribute USDT and USDC for rewards and incentives. This tool aims to simplify how companies manage promotional campaigns and employee bonuses using digital assets.

Key takeaways

KuCoin has introduced a new stablecoin gift card feature allowing businesses to distribute USDT and USDC for rewards and incentives. This tool aims to simplify how companies manage promotional campaigns and employee bonuses using digital assets.

KuCoin, the Seychelles-based cryptocurrency exchange, has announced the launch of stablecoin gift cards designed to streamline the distribution of digital assets. The new product allows businesses to purchase and send USDT (Tether) and USDC (USD Coin) globally, targeting use cases such as customer loyalty rewards, marketing promotions, and employee incentive programs.

How the Stablecoin Gift Cards Work

The gift cards function as a bridge between traditional corporate gifting and the digital asset ecosystem. By using stablecoins—cryptocurrencies pegged to the value of the US Dollar—KuCoin aims to reduce the price volatility typically associated with crypto-based rewards. Businesses can generate these cards to distribute specific amounts of USDT or USDC to recipients anywhere in the world.

Impact on the Corporate Incentive Market

The move by KuCoin reflects a growing trend of integrating blockchain technology into mainstream business operations. For Indian businesses or freelancers operating internationally, such tools offer a way to manage micro-payments or rewards without high transaction fees. However, users in India must remain mindful of the domestic regulatory landscape regarding virtual digital assets (VDAs).

Regulatory Context for Indian Users

While KuCoin provides these tools globally, Indian residents must adhere to local tax laws. Under current Indian regulations, the receipt of cryptocurrency as a gift may be subject to income tax if the value exceeds ₹50,000. Additionally, any gains made during the redemption or exchange of these assets are subject to a 30% tax, and a 1% TDS (Tax Deducted at Source) applies to most transfers.

This report is for informational purposes only and does not constitute financial or investment advice. Crypto assets are subject to high market risks and regulatory changes in India.

Frequently asked questions

What are KuCoin stablecoin gift cards?

They are digital cards loaded with USDT or USDC that businesses can use to send rewards, incentives, or bonuses to customers and employees globally.

Are these gift cards safe from crypto price crashes?

Yes, because they use stablecoins (USDT/USDC) which are pegged to the US Dollar, the value remains stable compared to volatile assets like Bitcoin.

Do I have to pay tax on crypto gift cards in India?

Yes, crypto gifts are taxable in India. If the value exceeds ₹50,000, it is taxed as 'Income from Other Sources,' and a 30% tax applies to any profits made upon selling the crypto.

Source: Finextra
Investments are subject to market risks. This article is for informational purposes only and not financial advice.