Consumer Trends
Latest news, explainers and analysis on Consumer Trends. Tracking 5 stories on Arth Vani.
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Latest on Consumer Trends

US Mattress Retailer Files for Chapter 11 Bankruptcy After 24 Years of Operations
A long-standing US-based mattress retail chain has filed for Chapter 11 bankruptcy protection after operating for 24 years. This move allows the company to reorganize its finances while continuing operations, impacting its employees, creditors, and customers in the United States.

K-Beauty Giant APR's Shares Double Amid Major US Retail Push via Costco
South Korean beauty firm APR has seen its shares surge nearly 100% this year, driven by its accelerating expansion into the lucrative U.S. market. A key part of this strategy is a planned launch at the retail giant Costco in September, aiming to boost the company's global footprint.

Urban Company Partners Luxury Brands to Premiumize Home Beauty Services
Urban Company is elevating its beauty and grooming offerings by partnering with premium brands like Casmara, Remy Laure, 03, and Mintree. This strategic move aims to introduce luxury, professional-grade skincare and beauty services directly to customers' homes, catering to a growing demand for high-end experiences.

Beyond Whisky: Modi Illva Expands Portfolio as Indian Palates Shift to Flavoured Vodka
Modi Illva is diversifying its spirits portfolio by introducing new flavoured vodkas and premium offerings to capture a shift in Indian consumer behavior. The move targets younger drinkers who are increasingly moving away from traditional brown spirits toward approachable, experimental options.

HUL Volume Growth: Tracking the Pulse of India’s Rural and Urban Spending
Hindustan Unilever's volume growth remains a critical metric for gauging the health of Indian consumer demand across rural and urban markets. As a proxy for the broader economy, these numbers reveal whether households are increasing their consumption or tightening their belts.
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