Consumer Trends
Latest news, explainers and analysis on Consumer Trends. Tracking 2 stories on Arth Vani.
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Latest on Consumer Trends
Beyond Whisky: Modi Illva Expands Portfolio as Indian Palates Shift to Flavoured Vodka
Modi Illva is diversifying its spirits portfolio by introducing new flavoured vodkas and premium offerings to capture a shift in Indian consumer behavior. The move targets younger drinkers who are increasingly moving away from traditional brown spirits toward approachable, experimental options.
HUL Volume Growth: Tracking the Pulse of India’s Rural and Urban Spending
Hindustan Unilever's volume growth remains a critical metric for gauging the health of Indian consumer demand across rural and urban markets. As a proxy for the broader economy, these numbers reveal whether households are increasing their consumption or tightening their belts.
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