Gen Z
Latest news, explainers and analysis on Gen Z. Tracking 3 stories on Arth Vani.
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Latest on Gen Z
Gen Z Founders Build Pickle Startup 'Good Girl Snacks' to ₹71 Crore Valuation
Leah Marcus and Yasaman Bakhitar, two Gen Z entrepreneurs, have successfully built their pickle company, Good Girl Snacks, to a valuation of approximately ₹71 crore (around $8.5 million). Their success is attributed to unique Gen Z branding strategies and a focus on niche food products, offering a compelling example of startup potential.
BreakingUPI Dominates Gen Z Spending: How India's Youth Manage Bills and Subscriptions
India's Gen Z is increasingly relying on UPI for both essential and discretionary spending, moving away from traditional cash and card methods. From utility bills to recurring digital subscriptions, digital payments have become the primary financial tool for this demographic.
Meta's Growing Influence in India Draws Government Scrutiny
Meta Platforms, the parent company of Instagram and Facebook, is seeing its influence surge in India, particularly among Gen Z protesters who used Instagram to voice concerns against the government. This increased sway is now attracting closer scrutiny from Indian authorities.
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